For example prospects with lower seniority may engage with high- level overviews and educational content while those with higher seniority may respond better to leadership topics or ROI-focused content. Use these audience insights to identify placement options for niche sites that your top buyers visit. For more tips on using the LinkedIn Website Demographics tool for PPC success go here. . Use custom conversion events to deal with Facebook [aggravated] event measurement Going from unlimited tasks to just eight? Pleasure. Going from unlimited Facebook conversion events to just eight Not fun.
Let's say Facebook ads for webinars are your top-notch bread and butter. And since you serve six different industries you have a separate conversion event mobile number list for each industry. Well you now only have two conversion events left for your entire domain. disappointed face meme What to do For the next ad in your Facebook funnel make the ad creative and copy the same for all verticals. You can now create one custom conversion event for all webinar registrations and then choose that one custom conversion as just one of your collected events. Facebook ads custom conversion tab for aggregated event measurement
There are plenty of ways to combine your events in a way that works for you such as by Offer (Content vs Consultations vs Discounts) Funnel Phase (Top vs Middle vs Bottom) Seasonal actions together (you can disable your eight events if needed). For more ways to deal with Facebook Aggregated Event Measurement head here. Turn click-to-Messenger ads into lead-generating chatbots You can also avoid conversion events and pixels altogether by using Facebook campaign goals that don't drive users to your site such as leads (listed above) and messages listed below.