All information must also be findable via search. This includes for example which products are in stock whether you are now focusing more on your online business whether you have taken necessary precautions or security measures e.g. take out or delivery service at restaurants or whether you also offer your services over the telephone or offer video. Additionally answering these and other questions for your customers may require creating new content and maybe even new landing pages. You can find further information on managing directory entries and implementing necessary changes on our FAQ page on Corona Google also offers assistance in updating important business information and communicating in the event of a temporary closure. Reviews and your online reputation are particularly important during the crisis.
To paraphrase Sterling Sky local SEO expert Mary Bowling In whatsapp mobile number list times of crisis image is all you have. Some consumers are trying to support local businesses with positive reviews. However this may violate applicable review guidelines. If the information on the web does not match the actual conditions on site there is also the risk that irritated or disappointed customers will leave negative reviews. Google has now reacted to this and temporarily deactivated the new reviews replies to reviews and new Q A functions. For how long is not clear. In the US Yelp has taken a similar albeit less drastic action. The review platform has temporarily changed user submission guidelines to protect local businesses.
In concrete terms Yelp wants to prevent companies from being discredited when misinformed users leave a critical review for example because a shop was not open. With these developments you should shift the focus of your reputation management strategy to communicating well with your customers and responding quickly to customer inquiries instead of asking for reviews. Your customers will later reward this with loyalty and positive online reviews. Another rather technical aspect to keep in mind is a schema for Special Announcements related to the Corona Crisis. While this is not required for all company categories it should at least be checked and implemented if necessary. Such a scheme can help you with Corona related optimizations.