First of all, what is the difference email list between "interest e-commerce" defined by Douyin and traditional e-commerce? We can re-explain interest e-commerce from the perspective of people and goods yard. We have been saying that the core point of interest e-commerce is that the "trading market" has been reconstructed - from the original form of people looking for goods to goods looking for people, matching interests through content and stimulating consumption, this is our Reshaping the field. In addition to the reshaping of the field, there are actually two points: goods and people.
In terms of goods, we have changed the original email list form of traditional e-commerce goods display. The focus of traditional e-commerce exhibitions is on the details page. Now we display goods in a more three-dimensional and focused manner through short video/live broadcast. This can It is said that we have contentized the products, which can stimulate consumption to a greater extent while gaining consumer trust. From the perspective of people, we have realized discovery-based consumption, which allows users to discover some needs other than the rigid needs in life,
stimulates his entire shopping link, and realizes the improvement of consumers' life cycle value. This is an interpretation of interest e-commerce from the most basic perspective of people and goods. By comparing traditional e-commerce and interest e-commerce, we will find that interest e-commerce will bring more new consumers and new business increments. The link of traditional e-commerce is that users go to search and then buy after they have a demand, so buying a through train is a very important part of doing traditional e-commerce.