Above, we can know that a path will contain three bulk sms service elements: nodes, key factors, and key factor weights . Derived from the growth path of merchants, we can know that the growth path of merchants is a path that guides the growth of merchants: This road consists of several nodes, which can be connected together to form a complete path to guide the bulk sms service growth of merchants; each node of the path is composed of more than N key factors, and these key factors are to guide the merchants to do action point.
The weight of each key factor varies, and the bulk sms service weight can be adjusted according to the orientation of the platform and product. The second part: how to draw the business growth path According to the content mentioned above, the growth path of merchants includes three elements: nodes, key factors, and weights of key factors. In the actual business bulk sms service scenario, in the face of a large number of merchants and a large amount of business data, to figure out a relatively clear path, it is necessary to do a lot of data analysis, product module splitting, merchant research, and buyer research.
The planning of the entire path can be reversed by the bulk sms service method of starting from the end, and the three-step strategy can be followed. First, combine the three starting points of product module, excellent merchant portrait, and buyer research to determine the key factors of the path This process is the core, and the determination of key factors represents your future guidance for the growth of the merchant (that is, what you want the merchant to do); at the bulk sms service practical level, a comprehensive analysis needs to be done, and it is always guided by quantifiable data ; First of all, the designer of the path should have a good understanding of the entire product (platform),