When it comes to the banking industry, many people's b2b email list first impressions will be tall, decent, relaxed, etc. It seems that they don't have to worry about lack of traffic. The private domain is a traffic operation model that is gradually valued by all walks of life based on the end of the traffic dividend and the increasing cost of customer acquisition. Therefore, few people link private domains with banks. But the reality is that the competition between banks has already evolved into a game of stock.
For many banks, if they cannot retain traffic and b2b email list operate effectively, but continue to use a wide net to obtain traffic, it is A huge cost burden. Therefore, it can be seen that many banks have already entered the private domain, and due to factors such as a large number of employees, high professional quality of personnel, and relatively concentrated product types, banks have inherent advantages in private domain operations. In the current banking industry, private domain traffic operations are relatively well done, and China Merchants Bank is definitely one of them.
Compared with the traditional four major state-owned banks - Industry, Agriculture, China and Construction, China Merchants Bank is more active in its attempts at digital transformation. In addition, according to relevant data, the two major mobile apps of China Merchants Bank, "China Merchants Bank" and "Handheld Life", have MAU (monthly active users) as high as 107 million, of which the transaction volume of "meal ticket" and "movie ticket" in two life scenarios It is nearly 10 billion, which is far higher than the four major banks.